The release of the new corporate identity coincided with the IAA's Executive Committee and Board of Directors meeting in Cannes at the end of June. The IAA re-branding project includes all communications platforms including the re-launch of its website.

According to IAA Chairman and World President Joseph Ghossoub, the new corporate identity is both refreshing and contemporary. 'Our new tagline - 'Inspiring Excellence in Communications Worldwide' - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new IAA - the one that lives and breathes in the 21st century,' said Ghossoub.

The new corporate identity project was led by Sharif Abukhadra, IAA Vice President of Communications. It came as a result of many months of work and was created by volunteers from Team Y&R in Jordan under the direction of Abukhadra. The new corporate identity is firmly rooted in the IAA's heritage and essentially defines the thoughts the Association wishes to place and maintain with stakeholders worldwide.

Read more at AMEInfo.