In a regional first, OMD Digital, an Omnicom Media Group company, has successfully launched an in-game advertising campaign targeting the youth market in Saudi Arabia. OMD Digital bought 250,000 impressions over two months in Saudi homes, across major X-Box and PC titles.

These include Burnout (X-Box 360), Guitar Hero (PC and X-Box 360), Tony Hawk’s Wasteland (PC and X Box 360), NFS Pro Street (PC and X-Box 360), Pro Evolution Soccer (PC and X-Box 360).

Companies now have the opportunity to promote their brands in popular games through pre-defined billboards, such as virtual banners, street signs and other outdoor advertising spaces, adding a touch of reality to virtual worlds. The ads are downloaded onto new-generation game consoles and PCs linked to the Internet.

This is the first time this technology has been deployed in the region and in doing so, OMD Digital has created a welcome new revenue stream for game developers who face high levels of piracy in the Middle East.

Read the details here.