Salvo Global’s Finance Division,  is hosting Branding in Banking and Finance for the Financial Branding community within the African and Middle East region, this  coming September from the 26th to 28th, 2011.

18+ World Class speakers representing leading Financial Institutions from over 8 different countries will be speaking on proven strategies to overcome the most pressing issues and problems as well as how to capitalize on the hidden opportunities within financial industry in a recovering Global economy.

Financial industry in the African region is at cross roads. Post Crisis New realities, is disrupting the status quo. On the one side there are these shaken and not so shaken financial institutions looking to gain back customer trust and improve their market share. On the other side there are these weakening customer confidences due to the economic climate, needless to mention the downside of the already existing vast amount of unbanked population. Industry experts predict that success hereafter in the financial industry will be based upon the industry's ability to rebuild its image and effectiveness in winning back stakeholders’ confidence through innovative and new age tactics. Many Financial branding initiatives do happen every now and then, but majority of them are failing to justify the time and money spent on these initiatives when compared to the monetary returns. Whilst timely innovative branding strategies can often provide an edge to advance, the key to long term success is to produce a brand development strategy that aligns with the overall growth strategy of the organization.           

Mithun Sundarraj, a Conference Director at Salvo Global says, “Times have changed so have the opportunities and challenges. What will make a financial entity stand out from all the clutter in times like these; will be its ability to react and to embrace change. In order to face up to competitive challenges and Africa’s complex environments, Financial Institutions must strengthen their awareness of customer expectations and focus on innovative branding techniques to reach them. It’s inevitable that they must consider embarking on a long-term strategic brand building mission integrating the brand with all communication channels and aligning it with the overall growth strategy of the institution”

                                                         
This year the 3 day conference will put on a special emphasis on case studies and proven strategies that are practiced by Global financial institutions during the tough times. This forum will be not just how to tackle problems but also how to find and capitalize on hidden opportunities that have risen as a result of the recent economic rundown.