JCDecaux, the world's largest outdoor advertising company, will be launching an operation in Abu Dhabi, and will be based at the twofour54 media hub, The National has reported. JCDecaux's work will involve creative work, in line with twofour54's philosophy of content creation.

 

Wayne Borg, the deputy chief executive and chief operating officer at twofour54, said that JCDecaux is the first outdoor advertising company to launch at the centre.

 

JCDecaux holds the rights to sell advertising at Dubai International Airport and Sharjah International Airport, and all 26 airports in Saudi Arabia. The company also operates in Qatar through a joint venture with a local company.

 

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