Business 24|7 reports that TBWA/RAAD will be announcing a partnership deal with Ketchum, a leading marketing communications company. The merger will combine Ketchum’s global capabilities with TBWA/RAAD’s entrepreneurial style and creative thinking at a special function that is set to take place on Wednesday.

The official communique elaborated on the merger: "It is set to strengthen this best-in-class PR consultancy, bringing together high calibre talent and a range of clients, comprising many of the world's top brands and corporates."
 

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