MBC Group has been a leader in broadcast technology and innovation in the MENA region, having made the transition to an entirely tapeless environment with file-based workflows in its programming area in 2010. BFE has worked with MBC Group as their partner of choice throughout the tapeless conversion and also helped plan for the transition from SD to HD. BFE also assisted in defining the new workflows, processes and requirements for the centralized MAM.

Dalet Media Life was selected as the programming MAM for the group's ten TV channels after a rigorous RFP evaluation process that included an on-site proof of concept at MBC's Dubai headquarters. Dalet Media Life includes an open, robust and flexible asset management platform that unifies disparate systems into an integrated workflow that streamlines program preparation and facilitates content delivery to broadcast and other distribution outlets. At MBC Dalet will integrate with several systems including Harris Broadcast Master for scheduling and SGL for archiving. "The openness of the Dalet solution was a very important aspect of this project," says Jürgen Loos, Director of Sales for BFE, "Dalet Media Life acts as the structural "glue" between different systems to create a truly seamless workflow with metadata management throughout the entire production and broadcast chain."

The Dalet MAM platform tracks media, metadata and essences throughout their lifecycle. Assets can be readily searched and retrieved. Even content from archives can easily be restored to production use. Media Life also has fully integrated, task-specific tools that improve productivity throughout the digital production chain. These include tools for content manipulation and program prep, such as ingest, QC, subtitling, and captioning.