Mediahub, the leading award-winning regional provider of innovative out-of-home ideas and advertising solutions, announced a joint venture with European giant poster company, Blowup media, a member of the Stroer Group. Creating a unique opportunity for brands to advertise to a wider market, the JV allows customers to deal with a local agency while still reaching a global audience. 

 

Blowup media has locations in Germany, the UK, Spain, Belgium and the Netherlands which opens up a world of possibility for regionally-based brands to target new consumers in Europe.

 

Boasting a large client list including Audi, H&M, Pepsi & Nokia, Blowup media uses innovative means to create a giant poster that really stands out.

 

They create distinctive posters that literally reach out and touch the customer like the Mini Cooper poster that blew steam out of the hood every time a passer-by sent an SMS.

 

Fahad Bin Suleiman, Chairman of Mediahub, says, "We are very excited about our partnership with Blowup media which now allows us to offer our clients this exclusive service to give their media campaigns an even greater impact. Joining up with one of the biggest media companies in Europe is testament to our strong portfolio and successful campaigns."

 

In exchange, Mediahub will also offer Blowup media's clients access to its regional locations.

 

"Blowup media is glad to contribute its quality sites in central Europe´s core cities and our huge experience in spectacular giant posters to this partnership. I strongly believe that Mediahub will utilize this and that Blowup can promote the regional locations in the UAE within the European out of home community" adds Heinz Leuters, COO of Blowup media.

 

Mediahub has worked with both local clients such as Emirates Group and Du to global brands like Johnson & Johnson and Mercedes-Benz bringing innovative advertising solutions to the region. Mediahub introduced large scale window graphics to the Middle East with an awe inspiring 185m tall visual on the 21st Century Tower in Dubai in 2005 which received global acclaim.