The Middle East Public Relations Association (MEPRA) has announced the shortlist of agencies and individuals for the MEPRA 2011 Awards, the region's leading annual PR industry awards, which recognises excellence in communications across the Middle East. This year's awards has attracted 76 entries, with Four Communications, Grayling Momentum, and Edelman being shortlisted for four awards.
This year's awards, which will be presented at the MEPRA 2011 Awards Gala Dinner, on Wednesday 30th November at Jumeirah Beach Hotel, and which attracted 76 entries with Four Communications, Grayling Momentum, and Edelman being shortlisted for four awards, closely followed by Golin Harris, MS&L, DABO and Co and Hill and Knowlton with three nominations each.
The full list of shortlisted entries by category is:
Agency of the Year
Edelman
Grayling Momentum
Outstanding Young Professional of the Year
Sonal Rupani from Edelman
Reham Asad from Capital MSL
Multi-disciplinary Campaign
Four Communications "Building Pride"
Four Communications "Building Oman's Future"
TMH "GCC Traffic Week"
Grayling Momentum "Keeping Abu Dhabi's Beaches and Waters Safe"
DABO & CO "The Launch of Adventure HQ"
CSR & Community
MS&L "Special Olympics"
GolinHarris "Climbing to Cure Children: The KiliClimb"
Jumeirah "Dubai Turtle Rehabilitation Project"
GolinHarris "Arabia's Angels"
GolinHarris "Meat & Livestock Australia"
Research Led Communications
Grayling Momentum "Using Consumer Research to Shape a Government Awareness Campaign"
DABO & CO "National Bonds Savings Index"
Government Communications
Emirates Nuclear Energy Corporation "ENEC Forum"
Hill & Knowlton "ADFCA Livestock Program"
Employee Engagement
Orpic and Four Communications "Building Pride"
Weber Shandwick MENA "Engaging a green team"
HSBC Middle East "HSBC UAE CEO Road show"
Corporate Image/Reputation
Capital MSL "From zero to hero - the power of strategic media relations"
Edelman "Yahsat"
Consumer Relations
MS&L "Always Diamond launch"
Impact Porter Novelli "Braun IONTEC Healthy Styling Campaign"
Total Communications "The Bride Show Abu Dhabi"
Hill & Knowlton "Extend the Appeal of Yas Island as a Weekend Destination"
Edelman "Abu Dhabi Festival 2011"
Four Communications "Through the Gates"
Business to Business
DABO & CO Hot Off the Press - Canon at Gulf Print 2011
Shamal Marketing Communications "Spring hopes eternal"
Social/Digital Media
MS&L "Olay Eyes of Arabia"
Weber Shandwick MENA "A Social Sports Lounge"
Hill & Knowlton "A Better Tomorrow for Egypt"
Grayling Momentum "Using Social Media to Strengthen Consumer Loyalty"
Team Awards
In-house Team of the Year
Dolphin Energy
Mubadala
An independent panel of judges will select the winners in each category.
The MEPRA 2011 Awards reflect the depth of the professional communications industry in the region, covering a range of disciplines including corporate communications; government; consumer relations and financial and investor relations.