Emirates Business 24/7 reports that Citiscape 2008, the international real estate show held in Dubai this week, is expected to boost the ad spend for the fourth quarter of 2008. Apparently, industry professionals are voicing their concern about the shortage of space in print media for non-real estate advertisers.

During Cityscape, starting today 6th of October and ending on the 9th, real estate is taking up more than 70 per cent of advertising space. With newspapers already overwhelmed with limited spaces and increased demand, the trend shifts to special operations with more belly-wraps, full wraps and false pages.

The international financial crisis has not affected the local real estate nor ad spend. Cityscape is even expected to establish a larger success during its seventh edition this year, to prove to investors that the local and regional market will continue to see large demands and profitable projects.

Cityscape Dubai features more than 400 real estate and home financing institutions.