Showtime Arabia announced recently that it is making significant investments to ensure its exclusive coverage of the English Premier League is the best ever seen in the region.

Two studios and supporting control rooms that are currently being built are state of the art and together with a line-up of football commentary legends will provide game by game coverage, preview and review shows, live sports reporting, expert analysis, celebrity and football pundit guests that guarantee unique coverage of the world's best league.

Ali Alawieh, who brought the 2006 World Cup coverage to viewers across the Middle East, has been announced as the main presenter to head up an expert panel of co-hosts in Showtime's Arabic commentary studio.

Ali has been presenting live programmes for over 15 years and is proud to be the youngest sports presenter in the Middle East aged just 17.

'I am passionate about being part of the innovative plans Showtime has for the English Premier League and along with the top names we will bring into the studio, we will set new standards of sports broadcasting in the region giving viewers what they want - the best package of English Premier League games ever to be shown on screen!'.

Joining Ali is Khaled El Ghool who has more than 20 years of TV experience, commentating on six World Cups and over 700 English Premier League games. An institution in the Arab world, Khaled has also covered three Olympic Games and many other major sporting events.

Perhaps the most knowledgeable man in the Middle East when it comes to European Football, Ali Fawz completes the core Arabic commentary team kicking off the 2007 season in August. Ali became an overnight sensation at the 2006 World Cup, partly because of his ability to provide brilliant facts and witty insights on almost any given football related subject - he keeps a database of thousands and thousands of facts which he updates every week -and partly because of his natural flair for amazing and amusing TV viewers.

To complete the Arabic-speaking team, several ex-players and coaches will take on the roles of studio analysts and an additional three Arabic commentators are yet to be announced.

Head of Sport Production Charles Balchin commented, 'Big games, big names - that's Showtime's philosophy as we prepare to exclusively air the English Premier League for the next three years. There is an unbelievable amount of effort going into this with the aim of giving Showtime subscribers the best experience possible. Alongside the highest quality of live commentary and analysis we have announced, viewers can further enhance their viewing experience through the technology of Showtime's SHOWBOX, a digital video recorder, through which viewers will be able to stop and rewind the action during live play - meaning they can't miss a thing!'

With new names to be announced over the coming weeks, including an impressive English commentary line-up, the excitement will build to fever pitch as the August 11th kick-off day approaches.