Farrukh Naeem reports on the the world’s biggest poster, unveiled in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the record-breaking site on the ground.

The poster is a part of Sorouh Faces - a corporate citizenship campaign devised to collect one million faces to place on the poster site. For every photo received in the Sorouh Faces campaign, Sorouh will donate US$1 to the UAE Red Crescent, adding up to a donation of US$ 1 million!

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