Broadcast Middle East to launch second Farsi-speaking channel

Mon, 2011-07-04 08:57 - By

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Dubai-based Broadcast Middle East (BME) will launch its second Farsi-speaking television channel on July 9, it said on Sunday. The firm, a joint venture between Rupert Murdoch’s News Corporation and the Moby Group, aims to target a family audience with a female slant via dubbed shows such as Project Runway and Gypsies, said its CEO.

Zemzemehm is BME’s second Farsi-language channel following the launch of Farsi1 in 2009.“We believe that there is an opportunity for a second channel, which is a family channel but with a slightly more female skew,” Zaid Mohseni, CEO of BME, told Arabian Business.