Constantly coming up with ways to keep customers entertained, Du is offering the exciting On Demand Club service to all existing and new Du TV subscriptions completely free of charge, until September 9, 2011.

On Demand Club opens up a world of international entertainment to customers with Du TV packages. With over 2000 titles available covering the best of movies, television series, kids' shows and music from across the world, this comprehensive entertainment package provides customers with an incredible choice from some of the world's most popular television content - and all with the added convenience of being able to choose when to watch it.

For a special promotional period, Du is offering this service free of charge to all Du TV customers until September 9, so sit back, relax and watch without paying anything until after Ramadan! Thereafter, On Demand Club is available to all Du TV customers for a minimal monthly fee.

As the name suggests, On Demand Club offers an on-demand service, giving you the freedom of being able to watch what you want, when you want to watch it, with the additional option of being able to pause, fast forward and rewind as you wish, giving you total control of your viewing experience so that you don't miss a single moment - because we know how frustrating it can be to miss the pivotal part of your favourite film.

"We're committed to bring nothing but the best services to our customers, and On Demand Club really opens up a whole new viewing experience to anyone with a Du TV subscription," commented Farid Faraidooni, Chief Commercial Officer, Du. "On Demand Club offers convenience to our customers - full dynamic viewing control of a massive library of titles that will appeal to our varied spectrum of Du TV viewers."