Manchester United Football Club and telecommunications operator, du, have signed a two-year content partnership at Dubai's GITEX consumer electronics fair, whereby du mobile, TV and internet customers will have exclusive United-related material that includes video clips, images, match updates, team news and games.

 

The deal sees the UAE boost its already strong sponsorship ties with the English Premier League. Etihad and Etisalat both sponsor United's rival Manchester City, while Emirates has a long standing relationship with London club Arsenal.

 

More at Rapid TV News.