UAE-based digital media company EMM is to launch a 24-hour entertainment TV channel. The channel is set to launch across the Middle East by the end of 2012. The channel will broadcast from Abu Dhabi's media zone. "EMM's existing digital audience will be drawn to the original and exciting offering from the distinctive new TV channel when we transmit across the Middle East and North Africa. Editorially, operationally and technically our TV programming will be distinctive, innovative, empowering and with high production values," said Nicholas Claxton, chief executive of EMM.

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