The Middle East Broadcasting Center (MBC)  is set to launch its high definition service. The Dubai based broadcaster will lease an entire transponder on Eutelsat's new Atlantic Bird 7 satellite in order to facilitate HD broadcasting. MBC announced a multi- year contract with the European satellite operator at Informa's Digital TV Middle East conference in Dubai.

"We are enthusiastic about this additional capacity on the Atlantic Bird 7 satellite that will allow us to further expand in the future and meet the expectations of our loyal viewers across the MENA region," said Sam Barnett, chief operating officer at MBC.

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