The latest statistics fom Nielsen have revealed the ever growing strength of the online video industry in the US. According to the research firm's latest findings, there were 166.9 million unique U.S. video viewers, who streamed almost 22 billion videos in the month of November. Furthermore, each viewer spent an average of 5 hours watching online video.

According to Nielsen's findings, YouTube had the most amount of unique viewers, totaling 130.78 million. It was followed by VEVO with 42.73 million, Yahoo with 34,383 and Facebook with 30,255. Hulu was the leading paid-for over the top (OTT) service, with 20.83 million viewers.

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