Arab News reports that Rotana Group chaired by Prince Alwaleed bin Talal, has launched a new general entertainment channel directed for the Egyptian Market The new channel has top-class shows, series and movies.The channel will also air a program presented by the renowned Hala Sarhan, president of Rotana Studios.

Rotana is one of the region's strongest media companies. It operates one of the largest TV networks and ad sales operations in the region and owns the largest Arabic film library.Additionally, it has built the leading record label in the Middle East, managing many of the most popular artists in the region and controlling the biggest Arabic music catalogue. Rotana also operates an expanding radio network and a wide array of digital services. Fahad Alsukait, CEO, Rotana Group said: "The new channel further confirms our strong commitment to the Egyptian viewers and Rotana plans to expand its presence in Egypt."

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