YouTube spends $100m on original content


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Sun, 2012-01-15 07:46 - By  

In an effort to compete with TV networks, YouTube is spending $100 million to redesign the site's video channels. The new channels will air original video content. The site hopes to bring in more viewers, especially a younger audience. New YouTube channels include a channel that features author Deepak Chopra, as well a channel that features horror shorts by 'CSI' creator Anthony Zuiker.

YouTube's content is expected to be popular among younger audiences, as a recent survey by Nielsen found that the average person views a half-hour of online videos a week, and that doubles among 25- to 34-year-olds.

Read More at USAToday


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