Desert Fish magazine, a bi-annual independent publication has been catapulted onto the global scene thanks to www.otheredition.com, a U.K. based company, adding it to its portfolio of the best creative titles world-wide.

Desert Fish came into being in 2005, when Peter Richweisz and Shub Qureshi set up Desert Fish Photography, producing creative visuals, film and graphics to an international standard. Richweisz and Desert Fish have produced ATL campaigns for Burjuman, Villa Moda, Bugatti, Scarpe and Mall of the Emirates, to list but a few.

The following year, 2006, a gap in creative expression platforms was noted and as a result Desert Fish magazine was launched. Its editor-in-chief and sponsor is Maher Khansaheb, an art appreciator and Creative Director is Peter Richweisz, an acclaimed fashion photographer with a background in philosophy and aesthetics.

Initially, the aim was to produce an artistic and innovative platform from U.A.E. creative resources, which did not exist at that time, to both local and international audiences.

By 2008 and with its 3rd issue out, it featured alongside established iconic international titles such as: POP magazine, Another magazine, Numera, Wall Paper, West East and Spoon and circulated in 45 countries.

The magazine is self-funded, independent and unquestionably puts the U.A.E. firmly on the international conceptual fashion and art map. This is aided in part by partnering fashion events such as Who's Next, Dubai Fashion Week, Art Dubai, International Jewellery Week and the Dubai International Boat Show.

The U.A.E. is a highly sophisticated market in terms of fashion and luxury consumerism, and this should be reflected in conceptually high end products, potential fashion councils, government fashion weeks, and naturally, magazines such as Desert Fish in order to promote and represent its caliber world-wide.

Desert Fish's founders promote U.A.E. values and image by strongly advocating artistic values and aesthetics. Many creative and niche magazines are subsidized or funded by cultural foundations and/or the high-end luxury items they portray; unfortunately this is not true of Desert Fish.

Undeterred, the founders and their dedicated team support, encourage and inspire students by circulating the magazine to most creative university campuses throughout the U.A.E., hosting creativity interns and publishing of submitted work.

www.otheredition.com is remarkable in the world of online media, garnering the best creative titles from around the world in art, fashion and architecture. It is in fact a digital newsstand - a one-stop shop for the avid magazine reader and further propels U.A.E's conceptual Desert Fish magazine to an international audience.