Tablets defining the online video market

Sun, 2011-11-13 11:18 - By

Content Business, Digital Media, Media Business, Media, iPad, Ooyala Videomind, RapidTVNews, tablets

According to the Ooyala Videomind video index report, tablet users watch more video content per play than those who are vieweing the content on desktops. According to the study, tablet users averaged nearly 30% more viewing time per play.

The study also found that tablet-based users viewed video content twice as fast as those viewing on desktops. The study adds that the Ipad is the most popular tablet among video viewing tablet users. 97% of all tablet video plays came from Ipad devices.

This is Ooyala Videomind's first quarterly report on the state of the web TV market.