Only 36% of Twitter posts are appreciated

Mon, 2012-02-06 08:04 - By

Analysis, Digital Media, Report, Research, Media, 'Who Gives a Tweet?, Carnegie Mellon, Georgia Tech, ITProPortal, MIT, Paul André, study, The University of Southampton, Twitter

According to a study by researchers at MIT, Georgia Tech, Carnegie Mellon and The University of Southampton entitled 'Who Gives a Tweet?', merely 36% of Tweets are appreciated by followers. Participants of the study rated a total of 43,738 tweets posted by 2,014 users, and only liked 36% of all the tweets they rated. Meanwhile, they did not like 25% of them and gave the other 39% a 'neutral rating'.

"If we understood what is worth reading and why, we might design better tools for presenting and filtering content, as well as help people understand the expectations of other users," said Paul André, the lead author of the study.