Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported that bloggers in South Africa are shopping online 29% more than the average South African Internet user – making this online community a perfect target audience for e-commerce growth. Effective Measure Business Development Manager, South Africa, Francois Vorster, said, “Bloggers in South Africa are more likely to be high earners; over a quarter earn a minimumof R50000 monthly. A high disposable income provides bloggers with the means to combine time spent online with shopping through online retailers.”

• Male to Female ratio of 3:2, mostly between 25-44 years old,
• Are mostly skilled employees, managers or professionals,
• Are mostly from the IT, Finance, Real Estate or Communication industries
• Are mostly owners of their own house or townhouse 

“Bloggers make great customers as they add third-party endorsement and credibility to products due to their tendency to share and post online reviews. Brands looking to explore ecommerce opportunities and multi-platform brand engagement may want to consider bloggers as a target audience,” added Vorster.