New research by In-Stat reveals despite TV apps are not the reason for consumers purchasing connected TVs, over 60% of connected households will use a TV app at least once weekly. The Q2'11 US Digital Entertainment Database report indicates advent smart TV consumers are rapidly adopting online TV applications that are integrated into their connected TVs.

In-Stat calculates that nearly a quarter (22%) of US broadband households already own an HDTV with integrated TV apps and predicts that shipments of connected TVs with integrated TV applications will grow by an average 36% over the next five years.

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