High demand for media professionals in UAE

Thu, 2011-11-17 08:28 - By

Digital Media, Media Business, Media, Bayt.com, emirates247.com, Lama Ataya, UAE

According to industry experts, the demand for media professionals in the UAE has increased over the past year. According to Lama Ataya, Chief Marketing Officer of Bayt.com, there has been "an increase in demand for bilingual PR professionals and copywriters, with industry-specific experience. Arabic content writers, specifically for the web, are also highly sought. Our latest job index survey revealed that the skill UAE employers need in their new hires is ability to communicate effectively in both English and Arabic (55 per cent)”.

The industry has grown in terms of employment opportunity in the past few months. “We currently have over a hundred jobs that fall under the media and creative industry. The high number isn't surprising, as media has always attracted top talent across the region. Yet, in the past few years, the industry has seen a massive change in its very nature, thanks to the shift to new types of media like digital and social. Of course, this has led to the creation of completely new roles and jobs that reflect the virtual landscape. Today, our job market space is full of companies seeking to hire ‘community managers’, ‘digital brand managers’, ‘online advertising sales professionals’, ‘social networking officers’, etc.,” said Ataya in a statement to Emirates 24|7.