du has launched a digital music store that allows du mobile users to download five songs a day, for a daily subscription fee of Dh1. The site has a collection of over 10,000 downloadable songs. The service will also allow du customers to share songs they like from the music store on social networking sites like Facebook and Twitter.

Digital music sales have proven to be extremely profitable, especially since Apple launched iTunes 10 years ago. The iTunes Store generates billions of dollars in revenues. However, it is not available in the Middle East, and other attempts to offer online music have not been successful.

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