Econsultancy, the world’s leading source of independent advice and insight on best practice digital marketing and ecommerce, will be running four online marketing training courses covering the essentials of digital marketing this October.

The four courses including Fast Track Digital Marketing, Social Media Marketing, Online Media Planning and Buying and Usability and User Experience provide the environment to get to grips with digital marketing to enable you to understand Online PR and social media tools and techniques, Engage with your audience and to implement a user-centred design process.

The Fast Track Digital Marketing training course is ideal for anyone getting to grips with digital marketing and covers the basics of digital marketing including the digital marketing scene, planning and strategy, gathering data, website design and usability, tracking, measurement and testing in digital marketing to help online and offline marketers get a full overview of the key digital channels and how to use them to improve online strategies.

The Social Media Marketing, Online Media Planning and Buying and Usability and User Experience courses provide a deeper dive into these specific disciplines and give those wanting to improve their knowledge within these areas the skills, tools and techniques to create an effective digital strategy.

Econsultancy has strong international credentials in the delivery of digital marketing training. The Fast Track Digital Marketing, Social Media Marketing, Online Media Planning and Buying and Usability and User Experience courses are four of over 30 specialist online marketing courses run by Econsultancy which it will be bringing to MENA through public courses and bespoke in-company training. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 105,000 members worldwide ensures that its training offers the very latest, practitioner- led insight. Over 3,000 marketers are trained by Econsultancy each year.

The training will be delivered by leading digital experts Jeremy Spiller and Chris Rourke. Spiller, who has worked with the web since 1994 and founded White Hat Media in 2003 is an expert in web marketing, and in particular search and social media marketing. Chris Rourke is the Founder and Managing Director for User Vision one of the UK’s leading user experience and user-centred design (UCD) consultancies in the UK.