Facebook has revealed its new feature, the 'sponsored story', after it has been tested on a trial basis. The test version of the ads started appearing on the Facebook ticker in September, and are considered to be a very efficient form of advertising. Sponsored stories will now appear on the screen based on keywords of the posts surrounding it. "We recently made some changes to Facebook that help surface more engaging content, whether paid or organic, to people using Facebook," said Facebook spokesman Andrew Noyes via CNN.

Read more at ITProPortal.com