Almost 40 million users from the U.S. access Facebook, Twitter and LinkedIn from their mobile device, resulting in a 37 per cent increase in mobile traffic in August compared to the same time last year. According to ComScore, Facebook , enjoyed more than 57 million mobile users in August, up 50 per cent from last year, where Twitter’s mobile audience rose 75 per cent to 13.4 million people, and LinkedIn grew 69 per cent to reach 5.5 million users.

 

More than half of the mobile social media users read a post from an organization, brand or event while on their phone or tablet. Also, one in three mobile social networkers received a coupon, offer or deal from their smartphone or tablet, while 27.7 percent admitted to clicking on an ad while on a social networking site.

 

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