Online advertising revenues hit record of $9bn

Thu, 2012-12-20 09:15 - By

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According to new data from the Interactive Advertising Bureau and PwC US, domestic online ad revenues reached a record of $9.2 billion in the third quarter of the year. Year-over-year, third-quarter ad revenues were up an impressive 18%. “Consumers … are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile," said Randall Rothenberg, president and CEO of the IAB.