According to eMarketer, online will surpass print ad spending this year. "U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines," said a recent eMarketer report. The eMarketer report also predicts that total ad spending in the U.S. is expected to increase further in 2012 after rising 3.4% to $158.90 billion in 2011.

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