The Arab Advisors Group concluded a ground breaking survey of cellular users in Jordan probing smartphones adoption and usage. The survey revealed that Symbian leads with 62% share of smartphones operating systems. iOS and Blackberry share the second place while Android came in third. Smartphone users also prefer the English language for their applications.

 

The Arab Advisors Group concluded a new major survey of cellular users in Jordan in July 2011. The survey report, Jordan Smartphone Survey 2011, provides the results of a major comprehensive survey of cellular users in Jordan. The survey covers general cellular usage habits; smartphone adoption and usage habits; smartphone awareness, cellular handsets' brands and models in addition to tablets availability among respondents. 

 

The survey revealed that 95.8% and 87.5% of iPhone and Blackberry users, respectively, reported using applications through their smartphones, while 57% of Symbian smartphone users use applications. 91.4% of those who use applications prefer the applications in the English language, where only 8.2% of the respondents prefer the Arabic language.

 

Respondents were randomly called through a randomly generated table of cellular of phone numbers for each cellular operator. The survey results encompass answers from 750 respondents that passed rigorous quality control checks. The survey yields a confidence level of 99% with a margin of error of less than 5%. The Arab Advisors Group will conduct two other similar surveys in the UAE and Saudi Arabia in the coming 3-4 months.

 

The Arab Advisors Group divided the survey questionnaire into seven main sections. The sections provide a balanced focus on the following areas:

 

General information on respondents 

General cellular usage habits 

Handset brands 

Smartphones adoption and usage patterns 

Smartphones awareness 

Tablets availability 

Detailed analysis of handsets' models.