According to Palo Alto Networks, a network security company, social media use on workplace computers increased by 300% between mid-2010 and mid- 2011. The company measured social media usage by surveying raw application traffic from over 1,600 enterprises between April and November in 2010 and 2011 and found that social networking’s overall bandwidth consumption jumped from 5% of total bandwidth in October 2010, to 25% in December 2011.