Following an agency review among the largest media agencies in the region, Tiffany & Co. announced that it has awarded the account to Starcom effective immediately. Starcom's assignment will span all markets in the MENA region for an array of media services including planning and buying for offline and digital media. This is the first year that Tiffany & Co. is aligning with a media partner in the region.

 

 

Adina Kagan, Vice President, Global Marketing for Tiffany & Co shared, "We are at an important stage of the development of our business in the Middle East. Tiffany is poised for tremendous growth in the region, and we very much look forward to pursuing the extraordinary opportunity with Starcom as our partner."

 

Starcom Dubai's General Manager Alain Brahamcha is thrilled with the outcome, "Being awarded this assignment is a true testament to the dedication of the team, their passion, intelligence and insight.

 

The chemistry between the Tiffany & Co. marketing team and Starcom Dubai team was instantaneous and I am confident that this initial spark is just an indication of the work we will jointly accomplish."