Trend-makers and key figures from the financial, political, corporate and marketing communications industries have confirmed their consent to participate in the 2nd World Forum “Communication on Top” which will be held on the 17th and 18th of February  in Davos, Switzerland. Participants will examine the current challenges to the communications profession within the new media era.

The forum will examine the successful online and offline reputation management, the power of PR impact, reform strategies, the 'web-2.0 effect' on business and politics, social media as a marketing tool for successful branding, and much more.

Over 25 speakers from more than 20 countries will take part in discussions and will present cases of the world's largest companies.