Business 24|7 reports that advertising spend and branded content make up 20 to 30 percent of TV investments, according to Shadi Kandil, OMD’s General Manager, who recently spoke at the Media Innovations Forum.

The forum, organized by Omnicom Group, has proved that over the years, more clients are becoming ready to embrace innovation, where conferences are being able to present international case studies that demonstrate similar categories  and scenarios.

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