As the second day of the Dubai International Advertising Festival got underway, delegates packed the main auditorium where some of the most influential people in the business addressed issues shaping the industry today.

Today's line-up including seminars from JCDecaux, Elias Arts, and Metro International, and workshops from Ecom Worldwide and Omnia Relations, outlined the issues facing the industry presenting topics from What Is Advertising? right through to Product Placement And Branded Entertainment. All sessions that were creating quite a buzz at the Festival.