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Dubai Lynx has just announced the shortlists for Film, Print, Outdoor, Print & Outdoor Craft, Promo & Activation, Radio, Design, Direct, Interactive and Media categories for 2011. Shortlist for the Integrated category will be announced on Wednesday, March 30th and all winners will be announced on Thursday, March 31st.
The following number of entries have been shortlisted in each category:
Design - 32
Direct - 20
Film – 46
Film Craft - 25
Interactive – 16
Media – 58
Outdoor – 63
Print – 84
Print & Outdoor Craft - 47
Promo & Activation – 13
Radio - 15
Judging of the 2068 entries, a 52% increase versus 2010, is currently taking place in Dubai. A group of 28 international jury members, all leaders in their industry, have deliberated over the work to reach their shortlist and are now debating on the deserving winners of the Dubai Lynx awards.
All the winners, including the Dubai Lynx 2011 Agency of the Year, Media Agency of the Year and Network of the Year, will be revealed during the Awards Ceremony that will take place on Wednesday 30 March.
Opening yesterday, the Festival offered delegates an exclusive Middle East premiere screening of British Graffiti Artist Banksy’s Oscar nominated film, Exit Through The Gift Shop. The full programme kicked off this morning with 9 seminars and 3 workshops from the likes of Leo Burnett, TAXI, Lowe + Partners, Proximity Worldwide, Prime and Lean Mean Fighting Machine to name just a few. The intensive but inspiring seminar and workshop programme will continue tomorrow.
Delegates can also view the region’s best work in the shortlist exhibitions as well as a selection of the winning work from the Cannes Lions, Eurobest and Spikes Asia Festivals.
The Young Creatives Competition is now fully underway with 14 teams battling it out to come up with the best integrated campaign for a client brief. For the first time, delegates will be able to watch the competitors present their campaign to the Young Creatives Jury on Tuesday morning.
Dubai Lynx delegates will have the opportunity to network with fellow industry peers this evening at the Networking Drinks Reception hosted by Emirates Open Skies Magazine.
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To view shortlists, click here.