Econsultancy, the world's source of independent advice and insight on best practice digital marketing and ecommerce, is running another of its renowned Fast Track Digital Marketing courses in Dubai on 6 - 7 February 2011. 

The Fast Track Digital Marketing training course covers the basics of digital marketing including the digital marketing scene, planning and strategy, gathering data, website design and usability, tracking, measurement and testing in digital marketing to help online and offline marketers get a full overview of the key digital channels (e.g. email, search engine and affiliate marketing) and how to use them to improve online strategies.

 

Econsultancy has strong international credentials in the delivery of digital marketing training. Fast Track Digital Marketing is one of over 30 specialist online marketing courses run by Econsultancy which it will be bringing to MENA through public courses and bespoke in-company training. As a publisher of best practice reports and how-to guides, Econsultancy's unique position at the centre of a community of 97,000 members worldwide ensures that its training offers the very latest, practitioner- led insight. Over 3,000 marketers are trained by Econsultancy each year.

 

The training will be delivered next week by leading digital expert James Matthewson, who has over 15 years industry experience working for some of the world's leading brands, including AMEX, BBC, BlackBerry, British Airways, News International and Mars. At the end of the course, attendees will receive a certificate demonstrating their new competency, recognised by leading organisations throughout the world.

 

Naveed Akram, who is in charge of training in the region for Econsultancy commented, "The Fast Track Course is ideal for marketers who are new to online marketing or who are at the start of a career in digital marketing. As digital is such a rapidly evolving industry it's easy to miss out on the most up-to-date information and James presents these in an easy digestible format that can be directly applied to your business."