Grapheast, the Middle East’s leading Vision Solutions Agency, and it’s partner Corbis are calling on creative talent to enter the region’s first ‘Creatives Behind the Lens’ Awards.

Entrants have until February 20 to submit images online, with a special Creatives Behind The Lens Awards event to be held at the International Advertising Association’ offices (IAA, UAE chapter), on February 27, 2008.

Creatives Behind the Lens provides creative professionals (non professional photographers) the opportunity to create original photographic work and to be recognized for their talent. The judging panel will be comprised of international professional senior creatives and photographers.

Grapheast Image Division Manager Ibrahim El Zein said: “Creatives Behind The Lens” has been a key industry event in Europe for the past five years to showcase the exceptional and versatile talents within creative industries.”

“Grapheast is pleased to bring this event to the region to provide anyone working in the creative industries, from art directors to interactive designers, an opportunity to show that their creativity has no bounds. There are no restrictions to enter the awards, no brief or set categories to give free reign to creative visual expression. So we urge anyone with either a creative job or purely a creative streak to grab a camera and submit up to three images for consideration.”
Corbis Channel Marketing Manager, EMEA Laetitia Tétart said: “Creativity is the hallmark of exceptional advertising. As a resource to those who focus on the creative process, Corbis is thrilled to be partnering with Grapheast for Creatives Behind the Lens Middle East. This competition fosters and celebrates the creative spirit that embodies both Corbis and Grapheast.”

Winning entries will be shown in an exhibition; and will also be featured in Communicate Magazine the leading trade publication and key media partner for the event.  Creatives Behind the Lens is also kindly sponsored in cooperation with Apple distributors IMC ME, and the International Advertising Association (IAA) UAE Chapter.

Prizes include a MacBook Pro 17" with runners up prizes including Adobe Photoshop Lightroom and a Pantone Huey Pro. The Creatives Behind The Lens Award winners will be announced at a creative event inside IAA office, BLDG 8, Dubai Media City from 6pm on February 27, 2008.

How to Enter:
Visit www.grapheast.com

Enter up to three, previously not published photographs to be judged by a panel of international leading industry professionals. Winners will be judged on creativity and originality.