The National has reported that events like the FIFA World Cup and other high-profile events are expected to fuel outdoor advertising in Qatar. According to q.media Decaux’s managing director, future events will help further boost spending in Qatar's outdoor advertising business, which was worth US$66 million last year, according to PARC.

 

Steve Bovey, managing director of q.media Decaux, also cited internal research and figures from PARC, which found advertising spending has grown by 186% in the entertainment and leisure industry last year.

 

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