The German training company IdeaManagement stages the next “Catch the Big Idea Workshop” from 8-9 June 2009 in Dubai, Jumeirah Emirates Towers, in order to improve the effectiveness in the Idea Business.

 

Frankfurt, 20 May 2009 IdeaManagement – the German Training Institute for Top-Creative Process Design – analyses success patterns of great ideas that have been awarded for its effectiveness by an Effie and by leading creative awards like the Cannes Lions.

 

The results of this research point out the most critical success factors: “Great ideas are not coincidental, but the result of a consequently managed creative process”, resumes Ralf Langwost, founder of the IdeaManagement Institute, who has interviewed 77 Top-Creatives from around the world, such as Sir John Hegarty, Dan Wieden, Marcello Serpa, Jeff Goodby and John Hunt. 

 

In the current worldwide economic situation it is more important than ever to develop great ideas most efficiently. This workshop will train Creatives and Managers how to easily apply hands-on best practices in order to generate relevant communication and marketing ideas much faster. 

 

Ralf Langwost, the bestselling author of “How to Catch the Big Idea”, will be the trainer of that workshop and feedback from the US, South America, Europe and Asia, proves the success of the concept: 

 

»The team immediately used what they'd learned on their assignment. They presented it to the client yesterday and it was a huge success. The client actually applauded them when they were done presenting!« says Linda Waste, Senior Vice President, Director of Human Resources, Energy BBDO in Chicago.

 

The IdeaManagement training has become part of the high potential training for many leading innovation companies like Leo Burnett, Havas, Nike, Nokia, Ogilvy & Mather, 20th Century Fox and many others.

 

“Today it is not sufficient to just have an Idea. You must be able to manage it as well. Therefore, our mission is to encourage more great ideas through a consciously managed creative process”, says 

Ralf Langwost.

 

The 2-day “How to Catch the Big Idea Workshop” in Dubai will explain a systematic approach to great ideas and of how to steer, evaluate and manage the energy of an idea in the 21st century.

 

Costs per person: € 1.980,- including catering, extensive training material and a free copy of the bestseller: "How to Catch the Big Idea – The Strategies of the Top-Creatives”.