Chief Creative Officer at Leo Burnett Worldwide, Mark Tutssel and Michael Canning, Creative Director at Leo Burnett, were featured in a platform talk where they unveiled new thinking and work around the idea that 'We Speak Human'. "The great brands of the 21st century will be the brands that don't speak to consumers but instead speak with people. The brands that speak human," said Tutssel. "As a benchmark for the creative thinking within Leo Burnett and for our brands, speaking human is at the heart of everything we do."

Tutssel also introduced the HumanKind Quotient, a brand new measurement tool that supports the company's commitment to HumanKind, as featured in Tutssel and CEO Tom Bernardin's new book (www.humankind.leoburnett.com).

The HumanKind Quotient proves that brands that project both a clear sense of purpose through acts - not ads - speaking human which ultimately converts to real brand equity," Tutssel said.