The new Lynx Palm Award will be presented to the most awarded Production Company in the Film and/or Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place. The points awarded are:

 

• 10 points for the Grand Prix

 

• 7 points for a Gold Lynx

 

• 5 points for a Silver Lynx

 

• 3 points for a Bronze Lynx

 

• 1 point for a shortlist entry 

 

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. For full information on this new award, please visit http://www.dubailynx.com/awards/entry-kit.cfm#1-1-159.

 

"Winning a Dubai Lynx award has become a much sought-after accolade throughout the MENA region and puts the spotlight on any winning company as their work and all those involved are duly honoured. Therefore it is equally important to recognise the skilful craft and contribution of the production companies in creating outstanding and award-winning films. We are delighted to highlight their great work with the introduction of the Lynx Palm Award," says Philip Thomas, CEO of Cannes Lions International Festival, who with Motivate Publishing are joint organisers of the Dubai International Advertising Festival.

 

The winner of the Lynx Palm Award will be revealed at the Dubai Lynx Awards ceremony on Wednesday 7 March at the Madinat Jumeirah Arena in Dubai. In 2011 the Awards were attended by over 1,400 industry peers honouring and celebrating MENA’s best work in creative advertising and communications.