User Vision, one of Europe's leading independent user experience consultancies, will exhibit at the Internet Show Middle East 2011, explaining how businesses can turn website browsers into buyers
Chris Rourke, User Vision's Managing Director, will also lead a seminar on conversion optimisation and sit on the 'Building a profitable future with digital advertising' discussion panel.

Since its launch in 2000, User Vision has helped companies realise the difference good user experience can make online and how it can transform one-time visitors into satisfied repeat customers.

With offices in the UAE and UK, User Vision works with some of the world's biggest brands, researching user needs and designing more user-centered products and experiences. Clients include Amazon, AMEinfo, BBC, Emirates, HSBC, Jumeirah, Mashreq Bank and Zawya, among others.

The Kipp Report recently reported that despite a surge in daily website usage, only a third of UAE and KSA web users have ever made an online purchase. The sites that have succeeded in capturing the market are those that have placed the user at the heart of their offering.

More than just considering pure usability - these successful merchants have addressed other factors too - brand, confidence, trust, product merchandising, online persuasion and are ultimately providing a superior user experience.

Visit stand 35 at the Internet Show Middle East to meet their Dubai-based team and understand how they can help your business. They will demonstrate the latest user research techniques including eye tracking and will be happy to provide visitors a quick expert review of their digital offering.

Chris Rourke, User Vision's Managing Director, comments, "Good user experience is key to succeeding online. We invite businesses to come along to find out how they can reduce barriers to purchase, optimise purchase paths, implement online persuasion techniques and ultimately turn browsers into buyers."