mediaME.com attended the inaugural Dubai Lynx 2007 tonight, 19 March 2007, at the Dubai Media City and we would like to congratulate all the winners. The ceremony was attended by 1,200 marketing communications  professionals, from all over the Middle East, but primarily from the UAE.

Dubai agencies swept the majority  of the show's awards; with JWT Dubai, TEAM Y&R Dubai and Saatchi & Saatchi Dubai winning the most  trophies.

Wunderman Dubai, TBWA/Raad, Tonic Comminications, Lowe MENA, JWT Cairo, Fortune Promoseven Dubai and Impact BBDO also had significant wins.

What was most noteworthy, and probably a first for an awards ceremony in the region, was the cancellation of Gold or Silver or Bronze trophies in several categories, and even the cancellation of some categories all together! Obviously, the jury wanted to 'raise the bar' for advertising awards events in the region.

To see the winners with images, audio and video of the ads visit Dubai Lynx Winners. Or download this PDF list of winners in every category.

The "Agency Of The Year" accolade was won by Saatchi & Saatchi Dubai.

Congratulations again to the winners and onto next years' Dubai Lynx, which will be expanded into an advertising festival- along the lines of Cannes International.

We already have many of the winners in the mediaME Creative Gallery, but we'll be adding all the others in the coming few days.