Dubai Aerospace Enterprise (DAE), the global aerospace, manufacturing and services corporation and the Arab Media Group (AMG), the UAE's largest media group, today signed a memorandum of understanding (MoU) to embark on a programme of strategic collaboration.

Under the agreement, DAE and AMG will consult, cooperate and exchange information with each other to establish a programme of cooperation on areas of mutual interest that will further their respective strategic media objectives to include jointly developing a content and distribution platform. A joint steering committee will be formed to explore these opportunities further.

DAE Group CEO Bob Johnson said: 'This agreement with AMG underscores our belief in partnering with leading companies that can further establish DAE as a strong brand in the aerospace industry.' Johnson added 'this latest agreement extends our reach in the media environment, and will help us build a aerospace knowledge base for our target audiences.'

Abdul Latif Al Sayegh, CEO of AMG, said: 'We look forward to building closer ties with DAE and being instrumental in helping the company to develop an even greater understanding in the aerospace sector, creating further awareness amongst its target audiences by utilising various media platforms.'