Evolved Digital Media, a Dubai based digital agency that provides digital and mobile solutions to the communications industry, has signed an agreement with Brandscape Marketing Pty Limited of Cape Town, to jointly develop new ways of deploying mobile technologies to provide brands and agencies with better ways to engage with their target audience.

The development agreement sets a framework for both companies to identify new mobile and web technologies and integrate them into a coherent proposition for brands to use as a channel to reach consumers in a meaningful and measureable way.

In the Middle East, Evolved Digital Media has already signed several clients to use its sms based mobile coupon and ticketing platform. In Southern Africa, Brandscape has a strong track record as a market leader in deploying campaigns based on Bluetooth mobile technology.

'Having worked with Brandscape over a number of years on different projects, I can really appreciate the synergy that Gordon and his team can bring to us at Evolved Digital. Our clients will benefit enormously from this collaboration, as we will be bringing new mobile marketing and Bluetooth solutions to the Middle East and African markets that will deliver real value to brands, promoters and their agencies,' said Patrick Crosbie. Managing Director, Evolved Digital Media.

The agreement between Brandscape and Evolved Digital will provide both companies and their clients with significant collaborative benefits. It is our belief that 2009 will be a big year for mobile proximity marketing as brands realise that the real opportunity for growth lies in establishing richer and deeper connections with narrow-target groups of highly engaged consumers.

Although Niche Marketing is not new, the new technologies and tools offered by Brandscape and Evolved Digital and the growing segmentation of consumers into communities has taken targeted proximity marketing into a new era. As part of the marketing mix, Brandscape's mobile proximity solutions enable us to identify and customize entire brand experiences for specific audiences then engage them in a much deeper, richer and longer interaction that is more proactive and rewarding for both the brand and the consumer.