Jordan Telecom Group concludes its re-branding

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Tue, 2007-08-14 17:41 - By  
Jordan Telecom Group (JTG) has announced the full introduction (or complete roll out) of Orange comprehensive services in the Kingdom with the re-branding of MobileCom, the Group's GSM operator, under the Orange brand, the commercial brand of the world's leading telecommunication service operator France Telecom Group (FTG). The announcement was made during a press meeting held at the Group's headquarters on August 11th, 2007 attended by Chairman of the Board of Directors of JTG Dr Shabib Ammari, and Vice President / JTG CEO Mobile Business Unit Majd Shweikeh. 'With this move, Orange becomes the sole commercial brand for JTG's fixed, mobile, and internet services,' said Ammari. 'Our customers will be enjoying Orange's competitive range of telecom solutions and top quality services, enjoying the premium offering that will meet their needs to full satisfaction through this single and reputable provider,' added Ammari. For her part, Shweikeh said: 'Jordan has now concluded its process of joining the Orange family; one of the leading providers of convergent telecommunications services in the world and globally known for the leading integrated packages it offers'. Shweikeh added that the Group's customers will share the unique Orange experience, connecting with 100 million other customers spread over 220 countries and territories across the globe. With this announcement, JTG's mobile customers who account for around 1.8 million have joined the family of over 100 million Orange mobile users worldwide. 'Customers will now feel the difference whenever they visit one of our shops that are spread across the Kingdom as Orange places its customers on top of its priorities giving them one-of-a-kind experience. Our staff is well trained to fulfill their needs and exceed their expectations by communicating and offering visitors first-class telecom solutions,' said Shweikeh who also highlighted the big role this step will play in enhancing the leading position of the Group's GSM operator. JTG's GSM operator, formerly known as MobileCom, is a leading wireless provider in the Kingdom with (please add number) customers. It combines local Jordanian capability with the technological advantages and network management experience of France Telecom, its strategic partner. The GSM arm of JTG was first registered on 21st September, 1999, with an aim to build a new, highly advanced, mobile communications network to serve the Hashemite Kingdom of Jordan, and has launched full public service across the Kingdom on 15th September, 2000. The infrastructure was built using the most advanced technology available on the market today and is provided by the global leader in GSM networking equipment, Ericsson. Investments made by the Group's GSM operator positively affected the Kingdom on a number of levels, extending its commitment to the development of the local economy, the creation of an advanced mobile communication infrastructure as well as developing the community and ICT industry in terms of education and human resources. The company is committed to the Kingdom and the people of Jordan. Its objective is to bring about a wave of vibrant transformation and growth to the telecommunications sector, the most important industry in today's truly global environment. 'This is another milestone for JTG where a promise of providing better telecommunications services is accomplished, thus contributing towards the achievement of His Majesty King Abdullah II's vision in making Jordan a regional ICT hub,' concluded Ammari.


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