Adding a little bit of spice to the Dubai events scene, newcomer Salt & Pepper introduced its presence in the Dubai events industry, running with high-end events for clients such as Heineken and Al Aqili Furnishings.

Intent on shaking things up, Salt & Pepper have a highly qualified team of events experts with over 20 years of combined events and marketing experience gained from Australia, USA, Europe and the UAE.

'We're convinced this market is now ready for extraordinary events and promotions with an element of surprise,' said Philip Westphal, Salt & Pepper's Managing Director.

'It's our aim to give UAE consumers an increasingly hands-on brand experience, through the creation of unique events that not only bring brands to life, but which are importantly relevant to the consumer market they're targeting.'

'We've sourced outstanding regional suppliers to provide our clients with the most impactful and cost-effective campaigns possible. Combined with our global experience and our team of events experts, Salt & Pepper is set to spice up the life of brands, add a little zing to the consumer experience and provide new levels of execution which will set new regional standards.'

Salt & Pepper recently created a brand environment concept for Heineken, to launch Heineken 'Extra Cold' as part of the 'Big Chill' campaign at the Dubai International Rugby Sevens. The concept created a real sensation of 'coldness' for consumers in a purpose built Igloo in the Rugby Village - delivering temperature controlled beer served 'Extra Cold' in chilled glasses to ensure the perfect pint, served perfectly cold.

In a city renowned for its dynamic pace and vibrant social scene, Salt & Pepper is guaranteed to grind out its own niche.